Autonomous content pipeline

PROBLEM

Publishing consistently required a dedicated person. Content went out late, with different criteria each week, and nobody had a record of what had been published or why.

CONSTRAINT

The brand already had a written guide and the output could not drift from it. Everything generated had to be reviewable before publishing, not after.

WHAT WE BUILT

A pipeline that reads the brand strategy, generates pieces per format, queues them for review and publishes to the connected channels. Each piece carries a record of what originated it.