Banking conversion prediction

PROBLEM

The commercial team called the entire base with the same script and the same priority. Cost per contact was identical for a client who would sign and one who would not.

CONSTRAINT

Only historical data already available, no external sources purchased, and the output had to be interpretable so the commercial team would trust it.

WHAT WE BUILT

A classification model over the campaign history, with the heaviest variables exposed legibly, and a prioritized output the team uses before dialing.

RESULT

−25%

A quarter fewer calls to reach the same commercial result.

IF THERE IS NO MEASURED FIGURE, THIS SECTION IS OMITTED ENTIRELY.