Personalized outreach at scale

PROBLEM

Mass email stopped converting. The same message to the whole base drove open rates down and pushed the domain toward spam.

CONSTRAINT

No buying new lists: the work had to use contacts already in the CRM, and every send had to be justifiable to the commercial team.

WHAT WE BUILT

A system that analyzes each contact against their history and industry, writes the message one to one, and holds it for review before sending. The commercial team approves, the system dispatches and logs.